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SPORTING-GOODS-RETAIL5 MIN READ

Worked: PDCA Pickleball Display Test

Use PDCA to run a small merchandising test and decide whether to standardize it.

The team wants to improve pickleball attach rate without redesigning the whole department on opinion. PDCA: Plan, Do, Check, Act. The common trap is calling any change a test. If the prediction, measure, and decision rule are not defined before the reset, the team is still guessing. Plan Prediction: a beginner bundle sign will increase balls and overgrip attach from 1.2 to 1.5 add-on units per beginner paddle without lowering paddle AUR. Plan needs a prediction and a guardrail. Otherwise any result can be rationalized after the fact. Do test Run one bay for Saturday and Sunday only: beginner paddles,…

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