Frame a predictive analytics request as a decision with owner, action, horizon, and cost of error.
The move: make the decision visible before the model exists. Decision owner Name the person or role that will use the score. If nobody owns the action, the model will become a dashboard curiosity. Action window Define when the prediction must arrive for the action to still be possible. A churn score after renewal is a postmortem, not a prediction. Error economics Write which mistake hurts more: acting on a false alarm or missing a true risk. That choice guides metric and threshold decisions.
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