RACI the messy launch

Sort each launch stakeholder by their best RACI role for the webinar registration page. Responsible Accountable Consulted Informed Marketing manager writing and publishing the registration page Demand Gen lead who signs off launch readiness and owns the date Legal reviewer checking public claims before page publish Product manager confirming package wording is accurate Sales team that needs the live link after publish Customer Success team that will answer attendee questions Designer producing the hero image and layout assets VP who wants visibility but is not approving page copy R A C I

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