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TECHNICAL-ACCOUNT-MANAGEMENT5 MIN READ

Use RACI to stop the sponsor shuffle

Use RACI roles to resolve ownership ambiguity in a customer rollout.

Ownership gap Bexley Health's rollout has supporters but no clear approver for the data-sharing agreement. When everyone supports a rollout but nobody owns a decision, momentum leaks through meetings. RACI Turn vague support into explicit roles RACI separates doing, deciding, advising, and being updated. The key TAM move is finding the missing Accountable for the next blocked decision. Supportive Everyone says yes in principle One decision owner and fewer false blockers. If a deliverable has no Accountable, the TAM should treat that as the blocker. 01 Find role gap 02 Narrow input 03 Now you try Step 1 Security, Legal,…

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