Score three customer asks with RICE
Calculate and explain a RICE prioritization score for competing customer asks.
A TAM has three product asks and one escalation slot. The account noise differs, the effort differs, and Product needs a comparable argument. RICE = Reach x Impact x Confidence / Effort. Use it to make assumptions visible, not to pretend prioritization is mechanical. The common trap is ranking by logo size or emotional urgency. That can bury a low-effort, high-reach improvement that would help many accounts. Reach Faster exports affect 22 accounts per quarter; nested SCIM affects 8; dashboard filter affects 40. Reach needs a time period. Accounts per quarter makes the estimates comparable. Impact Exports score 2 for…
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