UNIT ECONOMICS5 MIN READ
Coach a marketer out of blended-CAC complacency
Use dialogue to teach the difference between blended CAC and marginal channel economics.
Sara S Demand generation manager 01 Surface 02 Teach 03 Steer The conversation 30 sec Scenario Sara argues that blended CAC has been flat for two quarters, so splitting the view by channel is unnecessary complexity. Your next sentence determines whether the team learns the right metric lesson or fights the wrong battle. The formula 1 min Coaching frame Question -> Driver -> Next move
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