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UNIT ECONOMICS5 MIN READ

Commit to one cohort-based retention review

Commit to replacing one blended retention view with a cohort-based view tied to a real decision.

Replace one blended retention view with a cohort view tied to a live decision. Choose a retention, churn, or expansion review that currently uses a blended number. The goal is to reveal whether recent cohorts, channels, or pricing motions behave differently enough to change a real business decision. Unit-economics commitment Decision I want this cohort review to inform: [pricing / promo / channel budget / renewal forecast / onboarding fix] Blended view I will replace: [metric and where it currently appears] Cohort cut I will use: [signup month / acquisition channel / pricing plan / customer segment] What I will…

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