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UNIT ECONOMICS5 MIN READ

Commit to one fully loaded CAC review

Commit to rebuilding one acquisition motion with fully loaded CAC and a real payback view.

Audit one acquisition motion with fully loaded CAC and updated payback. Choose a live channel where ad spend has been standing in for the full acquisition cost. The goal is not to perfect the company model. It is to tell the truth about one motion you could scale, cut, or redesign this month. Unit-economics commitment Channel or motion I will audit: [paid search / outbound SDR / webinar / partner / event] Decision this audit should inform: [scale / cut / redesign / hold] Costs I will include in fully loaded CAC: [media or program spend] + [commissions or SDR…

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