Use a fast pre-scale checklist before spending more
Recall a practical pre-scale checklist that combines margin, retention, CAC, and timing.
MART What does MART remind you to test before scaling? Think unit, relationship, and cash timing. Healthy scale-up vs. dangerous scale-up Know the difference quickly If one core layer is deteriorating, speed often magnifies the mistake rather than rescuing it. Executive shortcut We can fix the economics after we capture the market. Your line Only if the unit is at least directionally sound now. Scale magnifies weak assumptions faster than it fixes them. Future scale is often asked to solve a present unit problem. It reframes speed as a multiplier of current quality, not a substitute for it. What is…
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