Ask Better Interview Follow-Ups Without Leading the Witness

Maya M Customer ops manager 1 Clarify 2 Deepen 3 Close Research conversation 20 sec In a customer interview, Alex hears, "The setup was fine." The PM watching in Zoom chat writes, "Ask if the new checklist helped!" If Alex asks that, the participant may politely agree and the team will mistake suggestion for evidence. Leading questions manufacture agreement and bury the real mechanism. turns principle 0 defensiveness Framework

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