From Vague Business Question to Testable Research Plan

The research fork The VP asks, "Why is activation down?" Three teams propose answers before lunch: onboarding copy, pricing friction, and poor lead quality. A research plan that starts with a favorite solution will only confirm someone's hunch. Premature convergence makes research look fast but brittle. Framework Double Diamond The Double Diamond gives researchers a way to diverge before converging: discover the landscape, define the problem, develop possible directions, then deliver evidence for action. Reflex Pick the loudest hypothesis and test only that. A plan that can change a product decision. Diverge to avoid anchoring; converge to make research actionable.…

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