Quick Deck: HEART Metrics Without the Fog
Use HEART as a quick reference for UX metric selection.
HEART What does HEART stand for? Five user-centered metric families. Task Success or Happiness? Pick based on decision risk. If the product can fail silently during a task, start with Task Success. "Engagement is our UX metric." Stakeholder objection A team wants one dashboard metric for a new workflow. Your response Engagement may be useful later. For this decision, what user outcome should improve, and what behavior would show it? Accepting engagement as a goal before defining meaningful use. It redirects from a generic metric to the goal-signal-metric chain. What is the Goal-Signal-Metric sequence? Goal: the desired user outcome. Signal:…
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