Quick Deck: Interview Moves That Keep Data Clean

Open probe vs. leading prompt Lead with the participant's frame, then test your hypothesis later if needed. "Can we ask whether they want our planned feature?" Stakeholder wants feature validation inside discovery. Your response We can ask about the underlying job first, then show the concept separately. If we name the feature now, we bias the need evidence. Turning discovery into a sales pitch. It protects discovery while making room for concept evaluation. Best follow-up for a vague adjective Ask for the last specific moment: "When did it feel confusing?" or "Walk me through the last time that happened." Specific…

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