Sort Research Questions into Generative, Evaluative, and Measurement

Sort each research question by the job it asks research to perform. Look for whether the question explores, tests, or measures. What jobs are new admins trying to complete in their first week? Generative Can users complete team invite without help? Evaluative What is the current first-week activation rate by segment? Measurement Which unmet needs make setup feel risky? Does this prototype reduce permission errors? How does SUS compare before and after redesign? What workarounds do teams use outside the product? Which checkout copy produces fewer plan-selection errors?

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