Decide when mid-study prototype changes are valid.
The research fork During participant 1, the "Continue" button is hidden below the fold. Participant 2 is scheduled in 40 minutes. The designer asks, "Can we move it now?" The researcher worries that changing mid-study will ruin consistency. Mid-study changes can accelerate learning or destroy interpretability. Framework RITE Method RITE, Rapid Iterative Testing and Evaluation, allows teams to change a prototype during a study when a problem is clear, important, and the team has a credible fix. The method trades strict consistency for faster learning about improved versions. Reflex Change anything the team dislikes after each session. Fast iteration without…
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