VENDING-MACHINE-BUSINESS5 MIN READ
Negotiate the supplier increase with a real BATNA
Use BATNA, volume trade-offs, and margin math to negotiate a supplier price increase.
Lena L Distributor rep M Margin A Alternative T Trade The increase 20 sec The moment A 9% increase hits your fastest drink category. You have a possible warehouse-club alternative, but it adds pickup time. The wrong response either crushes margin or damages supplier credibility. 9% increase 3 core SKUs
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