Discovery call pocket deck
Recall the questions that keep a videography discovery call tied to business value.
What does a Situation question need to uncover? The context that changes scope: audience, channel, deadline, decision owner, existing assets, and constraints. Do not overuse situation questions. Collect enough context to ask a sharper problem question. What makes a Problem question strong? It asks where the current story, footage, or campaign is failing for a real audience. A problem question is not "what style do you like?" It is "where is the current communication breaking down?" Client line "We just need a quick video." said early in the client conversation Early discovery call with a lead who wants speed and…
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