Respond to price resistance by connecting scope to business value and risk.
Rafi R Startup founder 1 Acknowledge 2 Clarify value 3 Offer choice Client moment 20 sec The pressure A founder says, "It is only a 60-second video. Why is it $5,000?" The dangerous reply is a defensive list of gear and hours. The stronger reply reframes what the 60 seconds must accomplish. The length of the final file is not the size of the business problem. bad replies to avoid relationship to protect Framework 1 min
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