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VIDEOGRAPHY-BUSINESS5 MIN READ

Protect must-have shots with MoSCoW

Separate must-have, should-have, could-have, and will-not-have shots before shoot day.

The move: A shot is not a must-have until it protects the client outcome. Teach MoSCoW Prioritisation separates requirements into Must Have, Should Have, Could Have, and Will Not Have for this cycle. In video work, it gives creative language to a production reality: every extra shot spends time, attention, access, and edit complexity. Must-have shots are tied to the client job and launch promise. Should-have shots strengthen the story if schedule holds. Could-have shots are opportunistic texture. Will-not-have shots are explicitly parked so the team does not quietly absorb them. The framework works because it turns conflict from taste…

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