Turn a creative brief into a production plan
Convert a client brief into a shoot plan with owners, approvals, and constraints.
A donor film brief is approved, but responsibilities are still vague. RACI production plan: decisions, doers, consulted experts, and informed stakeholders. The common trap is treating "the client" as one person. In reality, story, access, brand, compliance, and final approval often belong to different people. Decision list List decisions: story angle, interviewees, location access, brand claims, schedule, final approval. RACI starts with decisions and work products. If you only list tasks, you miss who can change direction. Accountable owner Assign one accountable owner for each decision, especially final story and final approval. Only one accountable owner prevents committee drift. Consulted…
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