Use delivery as your retention loop
Run a Plan-Do-Check-Act loop after delivery so one project improves the next sale.
The move: Delivery is the start of the next operating loop, not just the end of the edit. Teach PDCA is a continuous-improvement loop: Plan the intended process, Do the work, Check results against the goal, and Act on what should change next. For a videography business, delivery is not just fulfillment. It is the best moment to learn what sold, what stressed the client, what created delight, and what deserves to become a standard operating procedure. The mechanism is feedback compression. If you wait six months to improve, every project repeats the same hidden friction. If you check within…
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