Rebuild a window with AIDA
Apply AIDA to rebuild a window display from cluttered attention to clear shopper movement.
The resort window has six equal outfits, three prop groups, and no visible in-store handoff. Shoppers notice it but do not enter. Use AIDA as a window sequence: one attention lead, one interest story, one desire cue, and one clear in-store action path. The common mistake is treating the window as a catalog page. Showing everything equally removes the reason to stop and the reason to move inside. Attention Choose one lead white linen outfit and give it height, light, and negative space. The window now has a first read from the corridor. Interest Use two supporting swim and travel…
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