Keep the five display checks handy
Recall the five checks that make a display readable, commercial, and shopper-ready.
Entrance objection The front looks empty; can we add a rack? A stakeholder wants to fill the decompression zone. Your line Let's keep the threshold clear and pull shoppers toward the first table where they can actually stop. Filling the entrance may create activity but reduce orientation. It frames empty space as shopper function, not wasted selling area. Focal check Which display is stronger? B is stronger because rule-of-three needs hierarchy. What is the AIDA audit question? Is the display failing at attention, interest, desire, or action? Name the weak stage before choosing the fix. What is the space-to-sales check?…
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