Calculate facings from role and risk
Make a defensible facing recommendation using space-to-sales logic and shopper role.
Dog Treat A drives 26 percent of bay sales, has two facings, and stocked out on three of the last five trading days. Novelty Treat B has four facings, low sell-through, and strong packaging. Use space-to-sales plus visual role: expand constrained drivers, right-size slow stories, preserve one focal cue. The common shortcut is either data-only expansion that flattens the bay or aesthetic protection that keeps starving the driver. Step 1 Compare sales role to current facings: Treat A is 26 percent of sales but owns a small slice of reachable space. This flags a space-to-sales mismatch, but it does not…
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