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VISUAL-MERCHANDISING5 MIN READ

Find the silent space leak

Identify the fixture area where shelf space is misaligned with sales contribution.

The bay is tidy, but the commercial hierarchy is off. Find the space-to-sales issue that will hurt sales fastest. Cramped hero serum on lower shelf Correct. A high-sales item is hidden below the main sightline and lacks enough facings, creating both discovery and replenishment risk. Slow gift set occupying eye-level center Correct. This is the space leak: a slower item is holding the highest-quality shelf real estate. Small tester tray at the right edge Not the main issue. The tester tray supports interest and sampling; the bigger problem is prime space assigned against sales contribution. Adjacent cleanser bottles grouped by…

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