VISUAL-MERCHANDISING6 MIN READ
Build a launch table in the right order
Sequence the decisions for a launch table from shopper orientation to action.
Launch pressure A travel-bag launch has too many colors for one table and too little time for a full bay reset. The order of decisions will decide whether the table reads as a story or a stock pile. Decision sequence Lead -> structure -> action Use AIDA to choose what the shopper should notice first, understand second, and do third. Do not start with all SKUs Start with the first read. A table that looks edited and sells. Launch displays fail when they start with inventory instead of shopper sequence. 01 Lead 02 Structure 03 Action First read The table…
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