VISUAL-MERCHANDISING5 MIN READ
Do not let markdown signage eat the story
Choose a promotional signage treatment that supports AIDA sequence instead of flattening the display.
The markdown needs to be obvious, but it should not flatten the table into a price-only message before the shopper understands the product story.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in