Diagnose a slow category bay
Diagnose a low-performing bay by separating traffic, readability, desire, and action issues.
Bay problem Wellness has traffic but weak sales. A full reset is possible later, but the immediate job is diagnosis. A precise diagnosis prevents moving product without changing shopper behavior. AIDA diagnosis See -> approach -> want -> act Each shopper step points to a different merchandising fix. Do not start with fixtures Start with observed behavior. A fix that targets the broken step. Observed shopper behavior tells you which merchandising lever to pull. 01 Observe 02 Classify 03 Act Evidence You can watch the bay for ten minutes before changing it.
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