VISUAL-MERCHANDISING5 MIN READ
Sort displays by the job they do
Classify display scenes by their primary AIDA job so the merchandising treatment matches shopper intent.
Sort the scenes by their primary AIDA display job. Attention: stop and orient Interest/Desire: teach and make it wanted Action: make the next step easy Window mannequin trio attention Denim comparison table Checkout accessory tray action Beauty routine display Threshold focal pedestal Aisle add-on basket AIDA display classification Matched display treatment to the shopper's stage in the journey. Ask what the fixture must make the shopper do next: stop, learn, want, or act.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in