Sort fixtures by traffic role

Assign each fixture to the role it should primarily play in the shopper journey. Orient: decompression and wayfinding Engage: browse, compare, desire Convert: easy action Front hero pedestal orient Texture browsing table engage Queue add-on fixture convert Fitting-room completers Color-blocked category wall Fixture role planning Separated orientation, engagement, and conversion moments. Where the fixture sits tells you what kind of decision it can ask for.

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