Use sales share and space quality together before changing facings.
Use the flow to decide whether a product earns more, better, or different space. Space-to-sales decision flow Role and sales share What job does the item do? start Space quality Eye level, reach, capacity, adjacency compare Shopper stage Attention, interest, desire, or action AIDA Fixture action Expand, protect, reduce, relocate, support move Space quality changes visibility and replenishment. The action should be explicit, not implied. A fast replenishment item has high sales share, frequent out-of-stocks, and bottom-shelf placement. What is the strongest space-to-sales action? Increase accessible facings and move it closer to the main sightline.
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