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WASTE-MANAGEMENT-OPERATIONS5 MIN READ

Walk an organics rollout past resistance

Diagnose resistance in a new organics collection rollout using the ADKAR change sequence.

Change friction The organics cart is visibly contaminated three days after launch. Resistance is data. The wrong diagnosis creates another poster instead of a working process. ADKAR Awareness -> Desire -> Knowledge -> Ability -> Reinforcement Adoption fails at the weakest block. Diagnose the block before selecting the intervention. Reflex Send another reminder email. The rollout fix matches the adoption barrier. Resistance is usually a missing condition, not a missing lecture. 01 Why 02 How 03 Stick Awareness/desire Employees say, "Why are we separating food scraps if it all gets trucked away anyway?"

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