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WEBINAR-MARKETING5 MIN READ

Sort Registrants by Follow-Up Job

Use Jobs to Be Done clues to select the right follow-up path.

Sort each registrant signal into the job it reveals. Diagnose the problem Compare options Implement a tactic Low-intent education Asked how to know if scoring or routing is the real issue Downloaded the step-by-step checklist Asked when to build internally instead of buy Used a student email and asked for class examples Poll answer: not sure where the funnel leak starts Clicked the buyer guide but not the checklist Rewatched the tutorial section No-show with no account fit or engagement

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