Turn Poll Results into Follow-Up Segments
Build mutually exclusive and collectively exhaustive follow-up segments from webinar signals.
The raw export has 512 registrants and six engagement columns. MECE principle The common trap is treating every signal as a separate campaign list. Define universe Start with all registrants, including no-shows. Collectively exhaustive means every relevant person has a home. Set priority Demo request beats problem question, which beats worksheet click, which beats passive attendance. Priority creates mutual exclusivity. Name one action Assign each segment a next best action and owner. A category is useful only if it drives a different action. Audit overlaps Total people across buckets should equal total registrants. The math catches duplicate routing. Before: Worksheet,…
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