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WELLBEING-PROGRAMS5 MIN READ

Find The Missing B Before Nudging

Apply COM-B to select a behavior-change intervention for wellbeing uptake.

The uptake gap Only 9 percent used the stretch-break pilot, even after three reminder messages. Low uptake can mean blocked opportunity, not low interest. Framework COM-B diagnosis Specify the behavior, identify whether capability, opportunity, or motivation is missing, then choose the intervention function that fits. Shortcut Send more nudges A matched intervention instead of more noise. Behavior is a system result, not just a personal choice. 01 Specify 02 Diagnose 03 Match 04 Now you try

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