Pick One Segment Per Video
Use segmentation, targeting, and positioning to define the viewer and promise for a single YouTube video.
When a video tries to target everyone, its promise gets blurry. STP keeps the video honest. Segmenting is the list of plausible viewers. Targeting is the explicit choice of who this upload is for. Positioning is the distinct belief you want that viewer to leave with. Why Focus Wins YouTube packaging works through compression. A viewer sees a thumbnail, a title, maybe the first line of a description, and then decides whether to give you attention. If the target is vague, the promise becomes vague. If the target is clear, every choice gets easier: story, examples, objections, CTA, and success…
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