Plan a YouTube video with a single RACE stage, matching CTA, and primary metric.
Plan a YouTube explainer without forcing a late-funnel demo metric onto a first-touch video. RACE stage -> video job -> CTA -> primary metric The common trap is assigning every upload the same conversion metric. That makes Reach videos look weak, makes Convert videos chase views, and prevents the team from seeing how the channel creates a sequence of viewer actions. Stage Classify the explainer as Reach because most viewers are problem-aware but not vendor-aware. The stage is based on viewer relationship, not what the business wishes the viewer would do. Job Define the video job as making revenue intelligence…
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