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YOUTUBE-MARKETING5 MIN READ

Score Video Ideas Before the Calendar Fills

Apply RICE scoring to prioritize YouTube video ideas for a limited production calendar.

Choose which YouTube idea gets one of six production slots when every stakeholder believes their request is urgent. RICE = (Reach x Impact x Confidence) / Effort The common trap is letting the loudest stakeholder or largest audience estimate win. Reach without impact creates vanity views, impact without confidence creates wishful planning, and high effort can crowd out faster learning videos. Reach Estimate relevant viewers, not total possible impressions. Pricing Objection Breakdown reaches fewer people than a keynote recap, but most viewers are active evaluators. Reach should be tied to the target audience for the channel's business goal, not the…

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