Handle the 'Make It Go Viral' Objection
Respond to viral-growth pressure by reframing the video around the viewer job and business goal.
A stakeholder asks the team to make a targeted YouTube marketing video go viral even though the campaign goal is qualified demand from a specific buyer segment. Can we make this go viral? It needs to feel bigger. I agree the video needs a stronger reason to spread. For this target viewer, let us define viral as 'worth sending to one colleague who owns the problem.' What viewer job would make them share it, and can we show that job in the first 10 seconds? The response validates the ambition behind the request, then replaces broad virality with qualified shareability.…
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