Design a clean episode title test
Design a podcast title test with a clear hypothesis, variable, audience, and success metric.
The team wants to compare a guest-led title with a problem-led title, but they are about to change copy, art, audience, and timing at the same time. A clean A/B test changes one meaningful variable and judges it against a pre-chosen behavior metric. The common shortcut is "try both everywhere." That creates activity, but if the versions run in different channels at different times, the result cannot explain which title worked. Before Title A on LinkedIn Monday morning; Title B in newsletter Thursday; winner chosen by impressions. After Title A and B split to comparable newsletter audiences at the same…
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