Improve the episode page from click to follow
Sequence an episode landing page using attention, interest, desire, and action.
Landing-page leak A viral clip sends traffic, but only 2.4% of visitors click a listen button. The page opens with a long bio instead of the listener problem. AIDA helps reorder the page around how a visitor commits attention. Page sequence Attention -> Interest -> Desire -> Action Each page block should earn the next level of commitment. Bio first Credentials before relevance. The page stops leaking motivated visitors. Do not make the visitor work through credentials before they see the promise. 01 Attention 02 Desire 03 Action Decision 1 The top of the page currently starts with the guest…
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