Promo copy by AIDA stage

AIDA What does AIDA make you check in podcast copy? Recall the four jobs before flipping. funnel memory A listener has never heard the show. Which opening line is doing the right job? attention vs action Cold copy usually needs attention and interest before it can earn action. objection Can we just put the episode link first so people know where to go? The team wants direct response, but the audience is cold. Your line Put the link where the ask belongs, after the copy creates enough relevance for the click to make sense. Link-first copy can look efficient while…

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