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PODCAST-MARKETING5 MIN READ

Sort episode assets by media role

Sort podcast episode assets into PESO media categories.

Place each episode asset into its strongest PESO role. Paid Earned Shared Owned Boosted 30-second clip targeted to RevOps leaders after organic save-rate proof Guest quote packaged for a partner newsletter editor LinkedIn poll asking which handoff leak listeners see most often Show-notes page with transcript, timestamps, and downloadable checklist Sponsored newsletter placement driving to the episode checklist Industry community moderator post that cites the episode takeaway Short quote-card carousel posted from the host account Email recap sent to the podcast subscriber list

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