Turn one episode into a PESO plan
Create a four-channel PESO distribution plan for one podcast episode.
A CFO interview is ready, but the distribution plan is just "post clips this week." Budget is small, the guest has credibility, and the owned newsletter is already scheduled. PESO turns one episode into paid, earned, shared, and owned moves with different jobs. The novice move is to cut six clips and boost the prettiest one immediately. That treats all attention as equal and spends money before learning which message resonates. Before Six clips, same caption, same link, posted to every channel. After Owned hub, shared tests, earned partner pitch, and paid amplification behind the winning angle. Owned Create the…
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