Respond to common objections that collapse podcast distribution into one channel.
common objection We already posted on LinkedIn, so distribution is done. A stakeholder treats shared media as the whole plan. Your line LinkedIn is our shared test. We still need an owned destination, an earned trust angle, and a rule for whether paid amplification is justified. Agreeing too quickly leaves the episode dependent on a single platform moment. It validates the channel while restoring the full PESO system. paid timing When should paid enter an episode launch? Paid is strongest when it scales evidence, not anxiety. owned media What is owned media doing for a podcast episode? Giving the episode…
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