Walk the launch funnel before launch day
Plan a podcast episode launch across the RACE funnel.
Launch pressure Episode 12 goes live tomorrow. The team has clips, a guest quote, a sponsor link, and no shared view of what each tactic is supposed to do. RACE prevents a high-activity launch from becoming a low-commitment launch. Funnel discipline Reach -> Act -> Convert -> Engage Plan each launch asset by the listener commitment it should create. Post everything Activity looks like progress until the numbers are inspected. Every asset has a job, and the launch can be measured beyond impressions. If a tactic cannot name the listener commitment it creates, it is probably just activity. 01 Reach…
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