PODCAST-MARKETING5 MIN READ
Sort podcast metrics by funnel job
Classify podcast marketing metrics into RACE funnel stages.
Place each podcast metric into the RACE stage it best measures. Reach Act Convert Engage Target-segment impressions on the launch clip Trailer plays from the episode landing page New follows within 24 hours of launch Listener replies to the follow-up email Guest repost reach among finance leaders Poll votes on the episode pain-point question Sponsor checklist clicks from show notes Seven-day repeat listens from the same subscribers
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