Sort copy decisions into STP
Classify podcast marketing decisions as segmentation, targeting, or positioning.
Place each podcast marketing decision into the STP bucket it belongs to. Segmenting Targeting Positioning List possible listener groups: founders, RevOps leaders, sales managers, investors Choose seed-stage founders selling to enterprise buyers for this launch Promise help passing the buyer trust test before procurement stalls the deal Separate listeners by job-to-be-done: avoid mistakes, sound credible, or pick a tactic Prioritize the segment the guest can credibly reach this week Frame the show as a practical teardown instead of an inspirational founder chat
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