Choose the listener before the hook
Use STP to define one target listener for a podcast episode promotion.
The move: choose the listener before writing the hook. STP turns a vague launch into a sequence of decisions: segment the possible audience, target the listener this episode can win, and position the episode against the listener's alternatives. In podcast marketing, those alternatives are not only competing shows. They are unread newsletters, unfinished Slack threads, a commute playlist, and the choice to do nothing. Start with segments based on listener situations rather than demographics alone. "Marketing managers" is a role. "Marketing managers whose CEO asked why podcast downloads are flat" is a marketable moment. Target the segment where the episode…
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