POSITIONING-MESSAGING5 MIN READ
Align Product and Sales
Use framework language to align stakeholders around a message hierarchy.
Marcos M Product Lead C Capability J Job L Layer Launch review 20 sec The disagreement Product wants rules engine in the hero. Sales wants stalled onboarding. Marketing has to keep both truths without flattening the page. A compromise phrase often weakens both accuracy and urgency. 2 truths to reconcile 1 overloaded hero
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